We have decided there need s to be a real emphasis on the theoretical research element of the exhibition. A lack of physicality is something very difficult to achieve in that it needs to be done in just the right measure to really communicate the stance we are aim at, whilst not looking as if we have neglected to do what we are required to do.
Images of the research group
Posts about removing the ‘physiciality’
research
Institutional Critique Lecture and comments
Lines of questioning with the ballot box?
discussions surrounding the ballot box
Our chat has been really helpful in allowing us to be in constant contact and really delving into the idea of how to remove the idea of physicality whilst remain firm on our original stance. What remains clear is that we need to experiment:
Heechong: if we want to remove physicality of the products, we could make mugs, bags with our images on it, take photo then insert the images in the artbook additional to our indiviual 16 slides of research
Commentary on Research Group
(see images for real-life example)
Rayvenn: Also in terms of what we will be asking or questioning, possibly we can find a quote from some of the articles we have been reading? I think it will be nice to not ask a question, but make a statement for audiences to answer, like for example ‘The Global Art Market for estimated worth is estimated at approximately €51bn in 2014…’ With the box allowing audiences to say whether they think it’s worth it (in terms of its economic value) or just any comments about the figure we have given them for example
(see images for real-life example)
Heechong: Hey, I also have another idea about the work.. I do like to keep our idea- “critique and value of art and art shop” but I like to approach the idea in a different way.
Why don’t we set up an art shop with neon signs, shelves and price tags but NOT in a way that we actually transfer image onto each products but in a way that we project the image of our own works onto empty, blank objects?
In this way we can eliminate literal aspects and critique value of art; Although the image of our artwork is definitely on the products but when people pick it up it disappears… what do you think?
Below I tried rough images of what it might look like
Marina:
(see images for real-life example)
***Reflection on Thursdays (Week 6) theory meetings
UP-SHOT from todays weird meeting………………………….
– We need to question the gift shop.
– Thinking about the alternative ways of doing it.
– Less literal
– Price tag – critique on the value of art
– Buy my aura
– Physical hash tag, (hash tag I’ve been here)
Political aesthetic, what is the difference between what were doing and what the galleries are doing over the road?; Think about what our shop is, and whether it is an artwork or a shop…; What is the thing that is being sold in this artwork? We need to think about our context…Its most artists idea of a nightmare to have they’re stuff on tshirts, and whatever else…
Physicality is a very difficult issue in that we remain a diverse group and o in many ways there is a struggle to unite and define our own individual practise whilst remaining under the banner or political aesthetic. Similarly, we need to really decipher what we mean by ‘value’ and ‘commodious’ actually looking at what the gallery gift shop framework, as well as the option of buying and selling art on the global art market had to the traditional acratic notions of art (this trend of thinking has been looked at in a previous post). In this way, we have to be minimal in the way we illustrate our idea, whether it is by completely removing all physicality (in the traditional form, so the exhibition features none of our work), or we go for our original idea (highly grounded upon; commented on as a ‘copy’ or a ‘rehashing’ of a already well verse subject.
These are all issues that will be discussed in the coming week as we attempt to negotiate these issues that face our group.
Ballot Box
The Ballot box was very much an idea by Frank where he initially suggested an direct interaction with the audience. This has been an idea that my collective has really taken on board as we have away from more literal representations of our individual work.
To this, our idea was also reinforced by the Institutional Critique (23.11.15) Lecture which disuccess the power in the direct dress of the audience in site specific work as a means of questioning the institutional framework – something that we are trying to achieve.
My group and I are looking into trying to manufacturing our box, as well as the type of comment or line of questioning to be used.
Research Catalogue
(covered in a previous post in more detail)
An accumulation of the research of the first time, both as a collective, and throughout our individual line of practise, this will be the only (physical) material to be featured in our exhibition. We are putting a lot of time and effort into create a professional looking catalogue as we want to remain true to the gift shop aesthetic to a minimal degree, and feel this is another good way to unite our practise.
Named ‘An ode To Baldessari’ as he was the single unifying factor that united our practises in the initial stages, we will inside show the expense research that has contributed to the exhibition as a whole.
Price Tag
Very much Marina’s idea, this is in relation to a direct literal interest in the new value of art. This is a direct indication to the audience not only our line of questioning, but prompting the audience into discussion with out piece.
This, like many other aspects of our exhibition, has to be done in a very specific way as not to seem to cliche too literal, and in the coming week or so we will need to iron out as to whether this is a concrete and permanent feature of our end of term exhibition, or as to whether this can be implied in the line of questioning or in some other way.
Neon Sign
ART!?
A sign of some sought will be used as an aid to amplify the gift shop idea of our exhibition. In this way, we are unsure as to its function – whether it is as symbol o the original shop idea, or used as a device to lead into questioning the audience. The minimalist aspect of the exhibition i feel needs to be taken o the max and in this way, this will be another element we will try to fully integrate into the aesthetic of our outcome to make it a single unified piece.
Line of Questioning
Do we make a direct statement, do we ask a question, do we say anything?
Will it be implied, will it be literal and direct, will we use a quote?
For example: The Global Art Market for estimated worth is estimated at approximately €51bn in 2014…’ With the (ballot) box allowing audiences to say whether they think it’s worth it (in terms of its economic value) or just any comments about the figure we have given them for example?